Packtracker is a white-label app for moving companies that allows their customers to accurate locate and track items in their personal inventory during a move. A label scan can reveal box contents as well as it’s current location. A search for a specific tagged item can reveal which box it lives in. All of this to aid in security and peace of mind during one of life’s most stressful events.

INSPIRATION4DESIGN:

Simple. It’s the box that, using simple RFID technology, talks back to you. Orange and yellow are used to create an upbeat palette. The logo itself serves two purposes, the first of which is the simple representation of a moving box, of which it is broadcasting information hence the wifi-esque lines; the second being a container for each unique code that is printed on box labels. This simple enclosure for that unique code allows every logo to work on behalf of the larger brand and reinforce its function.