Mountain Dew Fans border on the insane when it comes to picking new Dew flavors. They're not short on opinions either. So we gave them a way to battle it out head to head. Eight flavors. Two finalists. One winner. To pick the new Diet MTN Dew flavor the fans will decide through a bracket-style challenge. Erin Andrews and Kenny Mayne also made the experience that much richer. Erin Andrews did anyway...

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FanDEWmonium Spec: King of the Mountain
Well, sometimes something you love dies. We felt we could do much more than a simple voting concept. We wanted to push the boundaries a bit. King of the Mountain is a race using location-based services like the now-defunct Gowalla or Foursquare to ultimately decide the new Diet Mountain Dew flavor. Fans can check-in to any location to claim their flavor’s territory. Each claim earns their flavor one point. The biggest flavor territory wins.