This is a tiny project with huge implications. The women on my team came to me with a big idea on exposing the gender pay gap with something subtle but extremely in your face. We developed a Google Chrome extension that works on the web's most powerful e-comm sites like Amazon, Target and Walmart and on any product page where a price for an item exists, the extension creates a pop-up with the price women would have to pay with the pay gap calculated in. Not only is that powerful in and of itself, but the team didn't stop at just "women", they continually updated the extension to illuminate the the gap for black women, latina women, Native American women and so on.

Credits: Matt Rand, CD // Cat Albritton, Art Director // Shannon Murphy, Art Director // Laura Jackson, CW // Abhi Shamsunder Developer