In the summer of 2007 we worked with our client, 7 Eleven, to transform the beloved 7-Eleven store into the oh-so-much-more-beloved Kwik-E-Mart, in time for the summer release of the Simpson's movie. Photographer Jack Thompson was commissioned to cover 24 consecutive hours of 7-Eleven's transformation into the Simpsons Kwik-E-Mart. He took over 800 photos, so here's like, 18 of them. 

For the 12 stores that were chosen, the overhaul included everything. The outside. The inside. The characters. The products. All the way down to a "Krusty's Kids" donation jar on the check-out counter that people actually put money in. The end goal was simple, give each and every shopper who visited the opportunity to escape the shackles of real life and be in a cartoon.

Credits: Matt Rand, CD/AD // Ryan Blum, CW // Sterling Hayman, AE