As part of our ongoing relationship with Implus and their house of fitness and wellness brands, a large part of our responsibility was and still is to create and utilize a single template that every Implus brand can fit into yet still maintain it’s independence in both tone and feel. Functionally, we took Implus brand sites from image and art based sites with little to no thought regarding SEO or ecomm optimization to sites that are highly visual yet easily crawlable to boost their search rankings and sales.