Housed is a personal brand for a Dallas-based Keller Williams realty group. While KW realty groups can be called whatever they like and look different from one group to the next, it was asked of me to utilize the KW Red to maintain some semblance of brand recognition.

INSPIRATION4DESIGN:

Pineapples are also considered an expression of "welcome" throughout the South and symbolizes assets we appreciate in our home – friendship, hospitality and warmth. With that in mind and additional direction to keep a traditional symbol, it still had to feel modern and new. The font does both - keeping a warm nostalgic feel while utilizing a thicker modern, single-stroke line. The pineapple shape and design mimics that thought by retaining its recognizable shape through simplified leaf and pattern elements.