The HFL was built to house a one-of-a-kind competitive social network for one single action. The high five. HFL players submit photos and videos of their greatest high fives. The highest scorer in the league is named the HFL MVP and the best high-fiver in the world.

Because most high fives don't happen when you're sitting your lazy keister in front of a computer screen, an iPhone application was developed to be the weapon in the field for capturing and uploading high fives to the player's profile. We also developed special media kits to be sent out to those we thought could really get the word out, filled with goodies like HFL-branded hand sanitizer and High Five League jerseys.

The site is no longer live. Sorry.

Credits: Matt Smith, GCD // Matt Rand, CD // John Jaeger, ACD // Jason Shipp, CW // Matthew McFerrin, AD // Bryan Lee, AD // RED Interactive Agency, Web Development