Due to our pre-existing relationship with the Dallas Stars Hockey organization, we were commisioned to create outdoor boards for the 2007 NHL All Star game hosted by the Stars in Dallas. All four ran in and around the DFW metroplex. These were also featured in Communication Arts Advertising Annual

Credits: Julie Bowman, GCD/Writer // Matt Rand, Co-AD

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The Stars also wanted to create something experiential for their fans. Something that can be used again and again. Game after game. So we built a one-of-a-kind machine. A pimped out Zamboni. 

We concepted and created the new beast outfitted with chrome wheels, smoke machine, ground effects, a lounge area with a fridge, flat screens and XBOX 360's. They wheel this monster out for lucky fans selected out of the crowd between periods.